WHAT:  An appropriate format for requesting a calendar listing.  A short, factual description of the event (e.g., "celebrity" speaker(s), controversial topic, or just the name and nature of the event).

WHEN:  Name of the Building (Street Address, Room Number)

COST:  Cost Information, or "The event is free and open to the public"

DETAILS: (OPTIONAL)  Can include information about: the sponsor(s), the target audience, the event's goal, parking information, or anything else the audience needs to know about the event.

Proofread and plan early.  Most media require 3-4 weeks lead time to list your event.