WHAT: An appropriate format for requesting a calendar listing. A short, factual description of the event (e.g., "celebrity" speaker(s), controversial topic, or just the name and nature of the event).
WHEN: Name of the Building (Street Address, Room Number)
COST: Cost Information, or "The event is free and open to the public"
DETAILS: (OPTIONAL) Can include information about: the sponsor(s), the target audience, the event's goal, parking information, or anything else the audience needs to know about the event.
Proofread and plan early. Most media require 3-4 weeks lead time to list your event.