Consistent use of the wordmarks, lettermark, logo, seal, typeface, and color palette reinforces a strong and positive image of our institution and its divisions. Rather than specifying exact requirements for the design of all UAA publications and Web sites, the image system standards provide the means to create a family look through unifying elements.
Two (2) elements must be included in the design of all university publications: prominent placement of the UAA lettermark and use of one of the three university wordmarks.
Lettermark: The university lettermark must be used on all university publications, whether in print or electronic form. When the lettermark does not appear on the front cover of a print publication, it must be used on the back cover, or in some other prominent location.
The lettermark is always used above or to the left of the wordmark-- never below or to the right. It should be sized proportionately to the publication.
Wordmark: On the cover of each publication and on the introductory page of each website, use one version of the university wordmark, either in green or in black. Remember that the wordmarks are not to be changed or manipulated in any way other than proportional sizing.
To preserve the integrity of the university's name, do not incorporate the wordmark into the title of any publication. Titles and headlines should stand alone, both grammatically and visually.
In a university advertisement, always use the UAA wordmark in the top or bottom quadrant of the ad, centered horizontally.
Text: Body copy of an advertisement or document should use one of the serif typefaces listed on the "Fonts" page of these standards. The Galliard font should NOT be used for body copy – the wordmark should stand alone as a distinct entity. Be sure the descriptive text and the subheads do not compete with the wordmark.
UAA Website Address: You are strongly encouraged to include the official UAA web address (www.uaa.alaska.edu) on all print publications. This should be placed below the wordmark in a type size large enough to ensure legibility. It should never be incorporated into the wordmark itself.
Web sites: Official electronic publications are required to contain specific identifying information, including the full name of the institution spelled out on the top level electronic page of the publication, use of the abbreviation "UAA" in the publication's title tag, and adequate mailing address and contact information. Departments should contact the Information Technology Systems (ITS) office for details on electronic publishing procedures and requirements, including copies of the current official electronic page design formats.
Use in video materials: For university television, video, slide, and Powerpoint presentations, the wordmark must appear on the last panel.
Other Uses: Use of the UAA image system on signage, university vehicles, and specialty advertising items must be consistent with these image system standards. Contact the director of Marketing and Communication with specific ideas or questions.
Exceptions
No unauthorized wordmark, lettermark, logo, seal, or graphic element may be used to represent the university or any of its colleges, schools, divisions, departments, programs or offices.
Materials not in compliance with these standards must be reprinted.
For additional information about proper use of the image standards, contact the director of Marketing and Communications.
Exceptions to this policy must be approved by the vice chancellor for University Advancement.
