Consistent use of fonts is very effective in projecting a unified institutional image. The official wordmark is in Galliard font, so using a serif typeface for the body copy is recommended. Recommended typefaces include:
- Times
- Times New Roman
- Garamond Goudy
- Old Style Palatino
- Optima
The Galliard font should not be used for body copy. The power of the wordmark derives from its unique application.