As part of our extensive knowledge base related to qualitative work, we specialize in conducting focus groups for a variety of purposes.  We use focus groups to collect data about the following and other issues:

 

  • needs assessment
  • consumer satisfaction
  • employee satisfaction
  • instrument development
  • exploration of new areas of knowledge
  • gathering input about program changes
  • program evaluation

 

We assist with all aspects of focus groups, including:

 

  • developing focus group protocols
  • developing procedures
  • conducting focus groups
  • transcription
  • interpretation of findings
  • report writing