Focus Groups

As part of our extensive knowledge base related to qualitative work, we specialize in conducting focus groups for a variety of purposes.  We use focus groups to collect data about the following and other issues:

• needs assessment
• consumer satisfaction
• employee satisfaction
• instrument development
• exploration of new areas of knowledge
• gathering input about program changes
• program evaluation

We assist with all aspects of focus groups, including:

• developing focus group protocols
• developing procedures
• conducting focus groups
• transcription
• interpretation of findings
• report writing