Social media guidelines

Social media networks like Facebook, YouTube.com, Twitter and LinkedIn are great tools to extend the efforts of UAA departments. These tools make it relatively easy to generate interest about your department, project or program.

Online social media extends the reach of UAA to the Web and the basic guidelines that apply on campus apply online. Be social and strive for inclusivity, accuracy, appropriateness.

Guidelines and tips

  • Online social media sites are public spaces that represent UAA. While it is virtual, Facebook is a real space where people expect professional service and accurate information. People form opinions of UAA based on their interactions with your social media networks.

  • Treat people on social media sites as if they are standing in front of you in your office at UAA.

  • Create and develop your online social media profiles/groups/pages once you have talked with your colleagues and have a general idea of how you want to proceed. These take dedicated time and energy.

  • Online social media sites are not official channels of communication for UAA since we do not own these channels. However, people should expect the information they find on UAA social media sites is official and accurate. The UAA website is the primary and official source for online information about and distributed from UAA. We recommend pointing to the UAA website for official information.

  • If you create a profile/group/page on an online social media site, you must provide users with a description of the profile/group/page, provide ground rules for participating in the profile/group/page and encourage respect for all users in all communication.

  • You should never block users from participating in your online social media profile/group/page without providing a description, ground rules and encouraging respect for all users. If you have a situation where you feel you need to block a user, first publicly acknowledge that user's opinion and reiterate the purpose of the profile/group/page before blocking the user.

  • University Advancement and Information Technology Services reserves the right to report any misrepresentation of UAA to any online social media site by any department, school or employee of UAA.

  • If you block users from participating in your online social media site without providing a description, ground rules and encouraging open communication, University Advancement and Information Technology Services will request your profile/group/page be terminated.