Social Media Guidelines
- Transparency: Be open and honest
in your social media engagements on all of your chosen platforms. Remember,
social media is a dialogue between you and your audience and it is important to
maintain trust through an open conversation.
- Be accurate: Make sure you have
all the facts before posting onto any social media platform. Include links to
cite sources in your posts; this also helps build community on your platform.
We also recommend having a second pair of eyes review a post before it goes
live and to do a quick spell check! If you make an error on your page, address
and fix it quickly and visibly. This builds trust between you and your online community.
- Privacy: Guard your
audiences' privacy. Although it may?seem privacy is non existent on social
media, please?be conscientious regarding any Personally Identifiable
Information (PII) that you may collect (e.g. contests) including how
information is collected, stored, used and shared (e.g. personal phone numbers,
email addresses, emails, etc.).
- Respect UAA students, staff, faculty, alumni and community members
engaging with you on your social media platform. If you wouldn't say something in
a face-to-face conversation, then don't post it on social media.
- Respect and abide by all copyrights, trademarks, and rights ofpublicity and third party rights on all
social media platforms, including user-generated content (ex: If someone posts
a photo of themselves on your timeline).
- Responsibility: Be
responsible and professional in all?of your posting and engagement on your
social media platforms. Keep in mind your social media pages represents your
department, college, UAA and the UA system. Please make sure your postings
reflect the mission of the university and the UA system. If you are in doubt
about posting, it is better to wait for an authority to give you the OK before
posting to your page.
- Represent: As a part of
UAA, please be consistent using the Amazing Stories branding by supporting the
colors, hashtags and look of the university's branding campaign. You can also represent UAA by supporting other departments,
programs or groups' social media accounts by liking, reposting, retweeting or
linking their content to your own social media page. This also helps break up
your own content and provides an opportunity for a wider audience to engage
with your page.
your success:Social media is an
ongoing dialogue and part of the dialogue is measuring your success in
communicating your department's messages. Every department, program or group
will measure success differently. Identify what success means to you and your
department. Is it increased traffic? Gaining more fans and followers? Better
communication with current or prospective students?