Managing a Web site takes quite a few different skills: leadership, graphic design, wordsmithing and maintenance. Knowing what your role in your Web site is can help you understand your tasks and responsibilities. Smaller web sites might have a person filling more than one role. Larger web sites might have many owners, contributors, administrators, and members.
Publishers are ultimately accountable to executive leadership for their entire Web site. Publishers are usually deans or directors.
Example: Patrick Shier, CIO, is the publisher for the Information Technology Services site and is ultimately responsible for the site. He delegates accountability of specific areas of the site to content owners in his department.
Content Owners are accountable to their site's publisher(s). Content owners maintain specific pages. Content owners may draw on text and images from content contributors. Content owners are usually employees with specific areas of expertise.
Example: Mark Weisman, Call Center coordinator, is the content owner for the Knowledge Base in the technology site. He is accountable to the publisher, Patrick Shier. Mark delegates content creation to contributors that work as technicians in the Call Center.
Site Administrators control site structure and security. Site administrators are usually computer-savvy employees with information technology skills.
Example: Amber is the “computer person” in your department. She can set permissions on Web sites so people in the department can edit them. She creates new folders and pages. She works with IT a lot on the site. She fulfills requests from the publisher, Patrick Shier, and content owners like Mark Weisman.
Contributors make content. Usually contributors are creating and maintaining parts of pages like wordsmithing paragraphs or designing graphics. They contribute content to content owners.
Example: Karolynn Liggon is an expert in the telephones at UAA. She produces content for the telephone services web site. She gives the content to Mark Weisman who has the site approved by Patrick Shier.
Community Members are people that have access to a restricted area on your Web site. Community members are usually employees from other departments.
Example: Joe Admin manages his department's long distance accounting. Joe got access to the telephone services long distance billing web site from Karolynn Liggon. Joe doesn't contribute to the website but he can access it and gives feedback about its accuracy.