The Official UAA Brand Book
Welcome to UAA’s official brand book — your guide to Amazing Stories Being Written Every Day.
Our brand communicates our identity as an institution, while also capturing what we hope to become. It’s the promise of an experience. What we say about ourselves sets an expectation for prospective students, current students, alumni and community stakeholders.
Each year, UAA produces hundreds of print and electronic publications for external distribution. For these pieces to have a collective impact for the university and reflect our Amazing Stories brand, they must have some similarity in design and/or presentation.
The Office of University Advancement has developed this brand book to help guide the university’s departments and programs in incorporating the Amazing Stories brand into their communications.
Why We Have A Brand Book
The University of Alaska Anchorage is where urban sophistication and natural wonder collide. Our students benefit from living in an urban city on the edge of the wild, experiencing their own cross-training in adventurous life and inspired learning. Ever forward is a way of life here, where innovative programs, a world-class faculty and state-of-the-art facilities empower students to choose their own academic paths.
This book is a tool for communicating everything that forms the UAA brand. It is a guide for showing what we’re all about. By having one, strong, clear, authentic voice, we set ourselves apart from the rest. With a solid brand that is understood and embraced by all who champion it, and consistent creative execution, we can attract and retain students, donors, staff, faculty and funding with one clear message: We are UAA — the ultimate cross-trainer for life and learning — where amazing stories are being written every day.