Post often. Depending on the social media platform you may be posting daily or weekly.
Create a social media strategy. Work with your department to determine what the purpose
of your social media channel will be. Is it to engage with students? Push information
out to the UAA community? What are your key messages?
Create a social media calendar. Creating a calendar allows you to organize month-by-month
what your content will look like and will ensure that you are continuing to update
and post to your platforms.
Follow your followers. If an individual, business, organization or group starts following
you on a particular platform, following them back is a great way to gain followers
and find inspiration for content.