Points to ponder

Before you create a social media account here are a few points to consider:

• Do I have/does my department have the time to maintain a social media page?
• Who is my/our target audience? What messages are we trying to communicate?
• What are the goals for this social media account?
• What is my/our department's strategy for developing, creating and maintaining a social media presence?
• Who will be the person(s) responsible for creating/posting content to our social media account?

Once these questions have been answered thoughtfully and carefully, roll up your sleeves and get to work on creating your social media account.