Transparency: Be open and honest in your social media engagements on all of your chosen platforms.
Remember, social media is a dialogue between you and your audience and it is important
to maintain trust through an open conversation.
Be accurate: Make sure you have all the facts before posting onto any social media platform. Include
links to cite sources in your posts; this also helps build community on your platform.
We also recommend having a second pair of eyes review a post before it goes live and
to do a quick spell check! If you make an error on your page, address and fix it quickly
and visibly. This builds trust between you and your online community.
Privacy: Guard your audiences' privacy. Although it may?seem privacy is non existent on social
media, please?be conscientious regarding any Personally Identifiable Information (PII)
that you may collect (e.g. contests) including how information is collected, stored,
used and shared (e.g. personal phone numbers, email addresses, emails, etc.).
Respect UAA students, staff, faculty, alumni and community members engaging with you
on your social media platform. If you wouldn't say something in a face-to-face conversation,
then don't post it on social media.
Respect and abide by all copyrights, trademarks, and rights ofpublicity and third
party rights on all social media platforms, including user-generated content (ex:
If someone posts a photo of themselves on your timeline).
Responsibility: Be responsible and professional in all?of your posting and engagement on your social
media platforms. Keep in mind your social media pages represents your department,
college, UAA and the UA system. Please make sure your postings reflect the mission
of the university and the UA system. If you are in doubt about posting, it is better
to wait for an authority to give you the OK before posting to your page.
Represent: As a part of UAA, please be consistent using the Amazing Stories branding by supporting
the colors, hashtags and look of the university's branding campaign. You can also represent UAA by supporting other departments, programs or groups'
social media accounts by liking, reposting, retweeting or linking their content to
your own social media page. This also helps break up your own content and provides
an opportunity for a wider audience to engage with your page.
Measure your success:Social media is an ongoing dialogue and part of the dialogue is measuring your success
in communicating your department's messages. Every department, program or group will
measure success differently. Identify what success means to you and your department.
Is it increased traffic? Gaining more fans and followers? Better communication with
current or prospective students?