Bachelor of Arts in Journalism & Public Communications

More specifically, the Journalism and Public Communications degree program uses the values and competencies of the Accrediting Council on Education in Journalism and Mass Communications. They are:

  1. Understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  3. Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  5. Understand concepts and apply theories in the use and presentation of images and information;
  6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity;
  7. Think critically, creatively, and independently;
  8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  11. Apply basic numerical and statistical concepts;
  12. Apply tools and technologies appropriate for the communications professions in which they work.

Admission Requirements

Graduation Requirements

Major Requirements

Core Courses
JPC A201Reporting and Writing News3
JPC A202First Amendment and Media Ethics3
JPC A203Writing and Producing Media3
JPC A204Media Literacy3
Select one of the following 200-level JPC courses:3
Visual Literacy
Editing in a Multimedia World
Digital Imaging
Select any 300-level JPC course.3
Select any 400-level JPC course.1-6
Integrative Capstone3
Communications and Media Research
JPC Capstone Seminar
Concentration Area
Complete one of two concentrations: journalism and digital media or strategic communications.18
Journalism and Digital Media Concentration18
Radio News Reporting
Television News Reporting
Web Design
Digital Audio Production
TV Studio Production
Digital Video Production
Scriptwriting for Film and Television
Multimedia Journalism
Public Service Reporting
TV Post-Production
Motion Graphics and Animation
Digital Film Production I
Digital Film Production II
Selected Topics in Journalism and Public Communications
JPC Practica and Internships *
JPC A497
Independent Study
Strategic Communications Concentration18
Web Design
Principles of Strategic Communications
Research Methods for Strategic Communications
Planning and Writing for Strategic Communications
Commercial Photography
Design for Publications
Corporate Communications
Crisis Communications
Development Communications
Strategic Communications Campaigns
Selected Topics in Journalism and Public Communications
JPC Practica and Internships *
JPC A497
Independent Study
Interdisciplinary electives3
Select one course from the following:
Alaska Native Perspectives
Introduction to Civic Engagement
Entrepreneurship and Innovation
Consumer Behavior and Relationship Management
Marketing Media Analytics
Principles of Macroeconomics
Principles of Microeconomics
Introduction to Women's and Gender Studies
History of the United States I
Themes in World History
Justice and Society
Professional Ethics
Comparative Political Economy
Model United Nations
Social Psychology

Only JPC juniors and seniors with a 3.00 GPA may enroll in JPC A495. JPC practica require an approved academic plan and the approval of the appropriate JPC media advisor or UAA-based workplace supervisor. JPC internships require the approval of the director of JPC internships.

A total of 120 credits is required for the degree, of which 42 credits must be upper-division.

Honors in Journalism and Public Communications

Students majoring in journalism and public communications are eligible to graduate with department honors if they satisfy all of the following requirements:

  • Meet the requirements for a BA in Journalism and Public Communications.
  • Maintain a grade point average of 3.50 in JPC courses.
  • Complete JPC A403 or JPC A492 with a grade of A or B.
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