The Official UAA Brand Book

Welcome to UAA’s official brand book––your guide to Amazing Stories Being Written Every Day.

Our brand communicates our identity as an institution, while also capturing what we hope to become. It’s the promise of an experience. What we say about ourselves sets an expectation for prospective students, current students, alumni and community stakeholders.

Each year, UAA produces hundreds of print and electronic publications for external distribution. For these pieces to have a collective impact for the university and reflect our Amazing Stories brand, they must have some similarity in design and/or presentation.

The Office of University Advancement has developed this brand book to help guide the university’s departments and programs in incorporating the Amazing Stories brand into their communications.

This document is intended to help us be consistent in our communications and enhance our ability to showcase the amazing stories among our community, whether through print, online, video or social media.