Help us shape UAA's brand in the higher education marketplace

This year UAA is embarking on its first major branding effort. Branding in higher education is important for a number of reasons: it can help create loyalty, define an institution within a competitive market, build affinity over time, grow enrollment, increase the number of donors and average gift size and help in faculty and staff recruitment.

Over the course of this academic year, and in partnership with the Nerland Agency, we'll be conducting research to find out what students, faculty, staff and the public think of UAA. Based on what we learn from the research, we will begin work on articulating our brand.

Your voice can help us in this process! Please join us for one of the "UAA brand development" discussion groups:

Wednesday, Feb. 1, 2012
Current UAA students: 12 p.m., UAA Student Union, 2nd Floor Lounge
UAA faculty and staff: 4 p.m., UAA/APU Consortium Library, Room 307
General public: 6 p.m., UAA/APU Consortium Library, Room 307

Thursday, Feb. 2, 2012
Current UAA students: 12 p.m., UAA Student Union, 2nd Floor Lounge
UAA Alumni: 4 p.m., UAA Student Union, 2nd Floor Lounge
UAA faculty and staff: 6 p.m., UAA Student Union, 2nd Floor Lounge

Wednesday, Feb. 15, 2012
General public: 8 a.m., UAA/APU Consortium Library, Room 307
UAA faculty and staff: 11 a.m., UAA/APU Consortium Library, Room 307
Current UAA students: 4 p.m., UAA/APU Consortium Library, Room 307
UAA Alumni: 6 p.m., UAA/APU Consortium Library, Room 307

Please come and share your thoughts about UAA and its place in the community, and help us begin the important work of creating a lasting and important brand for UAA. Really, we're counting on your input!