Tone
The tone of UAA is ambitious and inspirational, identifying opportunity and possibility rather than a set path. With a hands-on approach to learning, practical career training and industry networking, the language we use focuses on real world objectives and professional goals beyond the university walls. Our words should be forward looking, depicting UAA not as the final step in one’s academic career, but the first step to a remarkable life.
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You, too, are destined to go far. In fact, we’ve designed programs for the curiosity-driven, highly motivated, settle-for-nothing-less-than-the-best leaders of tomorrow.
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Graduates of the University of Alaska Anchorage look back on it as the best years of their lives, with an engaging campus culture, top-notch faculty and a wide variety of degree programs to choose from.
Serving as a hallmark for our brand voice, “amazing stories being written every day” should be referenced when the opportunity presents itself. If possible, use language that conjures up imagery of storytelling, lifetime achievements or character development, placing your reader in the role of the protagonist or main character.
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Hands-on Academics—the selection of your major is a defining moment, a prelude to your life story. Seawolf Athletics—every champion tells a story of fierce determination.
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Choosing a major course of study is a difficult decision—one that can ultimately change your life. Seawolf Athletics are second to none—we have a long history of champions who go on to play professional sports after graduation.
With access to infinite environmental resources, cutting-edge technology and a human network that branches into every field in Alaska and throughout the world, the tone should be grand and all encompassing. Words and imagery should evoke a mixture of both urban and wild, local and global, theory and practice.
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Groundbreaking ideas are alive and well here at UAA, where highly educated faculty dedicate themselves to student advancement and cutting-edge research. From mechanical engineering to health science, psychology to theatre, every UAA program is run by a unique group of creative intellectuals, many of whom are actively involved in research projects—with their students—that connect UAA to scholars all over the world.
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UAA is proud to be home to some of the nation’s most respected faculty, who bring a diversity of experience to the classroom. Students graduate with in-depth understanding of their disciplines, enabling them to embark on their professional careers with exceptional confidence and a wealth of knowledge.
As the cross-trainer for life and learning, the tone and content of the language should be vigorous and empowering, motivating the reader toward action.
FOLLOW
UAA graduates go on to do remarkable things—your future is yours to write.