Faculty/Staff Profile

Yong Cao

Yong Cao

Professor of Management

Management, Marketing, Logistics, and Business Analytics

 

Dr Yong Cao is a Professor of Marketing at the University of Alaska Anchorage’s College of Business and Public Policy. His research expertise spans global marketing, customer relationship management, service marketing and the application of artificial intelligence in marketing and business management. He has published in leading journals, including the Journal of Marketing, Journal of Retailing, and Journal of Service Research.

His current research focuses on the diffusion of marketing knowledge across disciplines, consumer well-being, social media platform features and usage, and the impact of AI on business practices and consumer identity. In 2025, he received two prestigious honours: the CBPP Innovation Award and the AI Applications Award.

Research

  • “U.S. Business Schools’ Expansion to The Global Market: Positioning Strategy and Market Competition”, Archives of Business Research (2023)
    Journal Article
  • “A New Innovation Integration Model: Fuyao Glass Industry Group and Sany Heavy Industry Co. Ltd Cases”, Journal of Innovations (2023)
    Journal Article
  • “Country-of-Origin and Brand Image in Global Outsourcing Adjustment.”, Journal of Finance and Economics (2018)
    Journal Article
  • “Build Brand Community to Expand the Market--A Case Study of Xiaomi’s Market Expansion in China”, International Journal of Economics, Business and Management Research (2018)
    Journal Article
  • “Customer Centricity in China”, Journal of International Management Studies (2018)
    Journal Article
  • “A Small High-Tech Firm Entering China’s Market--A Case Study of ADS-B Technologies Inc.”, International Journal of Case Studies (2018)
    Journal Article

Education & Affiliations

Education

University of Iowa, PhD in Marketing

University of Alaska Anchorage, MBA in Business Administration

Nothwest University, MS in Geography