Faculty/Staff Profile

John Friend

Assistant Professor of Marketing

Management, Marketing, Logistics, and Business Analytics (MMLBA)

Research

  • “Improving Health Service Design and Delivery for Men: Does Gender Targeting Matter?”, Journal of Services Marketing (2024)
    Journal Article
  • “Improving Patient Preparedness and Confidence in Discussing Advance Directives for End-of-Life Care with Health Care Providers in the United States and Japan”, Medical Decision Making (2021)
    Journal Article
  • “China’s Use of Multilateral Institutions and the U.S. Response: The Need for Primacy 2.0”, China’s Challenges and International Order Transition: Beyond “Thucydides’s Trap” (2020)
    Book Chapter
  • “Culture, Self, and Medical Decision Making in Australia and China: A Structural Model Analysis”, MDM Policy & Practice (2019)
    Journal Article
  • “Are Culturally Targeted Patient Decision Aids More Effective? Results from Four Randomized Experiments”, Social Science & Medicine (2018)
    Journal Article
  • “Who Decides – Me or We? Family Involvement in Medical Decision Making in Eastern and Western Countries”, Medical Decision Making (2018)
    Journal Article

Education & Affiliations

Education

University of Hawai‘i at Mānoa, PhD in Business Administration (Marketing Concentration), 2026
University of Hawai‘i at Mānoa, Measurement and Statistics Graduate Certificate, 2023
University of Hawai‘i at Mānoa, PhD in Political Science, 2014
Missouri State University, MS in Defense and Strategic Studies, 2007
University of California, Berkeley, BA in Anthropology, 2004

Affiliations

Association for Consumer Research (ACR)
Society for Consumer Psychology (SCP)
American Marketing Association (AMA)
East-West Center (EWC)
Pacific Forum