Panel: Organic Branding

Day 2, Afternoon Session II, 3:30 pm - 5:10 pm, ESH 206

(Theme: Food and Marketplace)

  1. “The Story of Kamut: A New, Very Different Chapter ,” Neva Hassanein, University of Montana
  2. “ Tasting the Wilderness – Connecting Austrian Organic Food Brands with Ideas of Wild-Life and Idyllic Landscapes,” Valentin Fiala & Bernhard Freyer, University of Natural Resources and Life Science, Vienna
  3. “Organic Market Development from the Life Stories and Institutional Entrepreneurship Perspectives,” Marta Sambiase, Universidade Presbiteriana Mackenzie & Adriano de Mendonça Joaquim, Universidade Estadual do Mato Grosso do Sul